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Locals “unhappy” with tourist price hikes PDF Print E-mail
Las Alpujarras News - Latest News
A study commissioned by Granada provincial council has revealed that 75 per cent of the residents who live in the Alpujarra-Valle de Lecrin region are not happy with the rise in prices due to the growing number of tourists the area has seen in recent years.

The study, prepared for the council by Catalan company Ati Marketing, also reveal the same number of locals are not happy with the growing amount of traffic and the state of the region’s roads.

But not all the 400 people surveyed held negative views on tourism in the area. Asked if the Alpujarra-Valle Lecrin had too many visitors per year, 61 per cent said no.

José López Gallardo, vicepresident of tourism for Granada regional council, said: “The people here know that tourism is an important factor for the development of the region. “Tourism boosts local businesses,” he added.

Of the 400 visitors interviewed, a whopping 98 per cent said they would recommend the region to family and friends; eight out of ten said the friendliness of the locals was one of the area’s prominent features.

More than 70 per cent of the tourists questioned spent between one and four nights in the Alpujarra-Valle de Lecrin: 56 per cent in hotels, 17 per cent in country houses.

The study concluded that tourism in the area should grow in relation to the natural environment and be respectful to local traditions. Josep Bergueró, project co-ordinator, said: “Nowadays, tourists can travel anywhere they want in the world. The most important thing is the identity and sustainability of the destinations is not lost.”

This story is from The Olive Press

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